Clue the Movie Ad Slicks - November 26, 1985
 
Letter to all agencies, branch managers, and exhibitors specifying the use of these ad slicks for Sunday, December 8, 1985. Future ad slicks would have a revised headline and body text.
The various designs of these ad slicks were made to compensate for the different theater strategies. Each has different text depending on whether the market is showing only one, two or all three of the endings. Small text on each specifies where each ad should be used. The ads depict the Clue characters and the Was it/In the/With the... theme as seen on the movie poster. The main difference in the ads is the tag line. In markets with three endings playing, the ad reads, "A comedy with three different endings. Whodunit depends on where you see it." In markets showing two endings, the ads read, "Whodunit depends on where you see it." In markets showing only one ending, the ad simply reads, "Its not just a game anymore."

Each of these sheets measures approximately 16 by 20 inches. Six of them have clipped corners.
 
Four national pre-op ads sizes 3x10.5, 4x13, 5x18 and 3x8 inches.
A 5x13 inch pre-op ad and a 5x6 inch left and right side of a national full-page tablioid ad.
 
A 6x10.75 inch left and right side of a national full-page broadsheet.
A 4x13 and 5x13 inch pre-op ad to be used in markets where three endings are playing.
 
A 5x18, 2x8 and 2x10.5 inch pre-op ad to be used in markets where three endings are playing.
Eleven small title announcements and a 3x10.5 inch pre-op ad to be used in markets where three endings are playing.
 
A 4x13 and 5x13 inch pre-op ad to be used in markets where two endings are playing.
A 5x18, 2x8 and 2x10.5 inch pre-op ad to be used in markets where two endings are playing.
 
A 3x10.5 inch pre-op ad to be used in markets where two endings are playing.
A 4x13 and 5x13 inch pre-op ad to be used in markets where one ending is playing.
 
A 5x18, 2x8 and 2x10.5 inch pre-op ad to be used in markets where one ending is playing.
A 3x10.5 inch pre-op ad to be used in markets where one ending is playing.
 
Twelve mini announcement ads (3 for each market).
A mini announcement ad, a 5x6.5 inch left side of a national tabloid ad, and a 6x10.75 inch left side of a national full page broadsheet where three endings are playing.
 
A mini announcement ad, a 5x6.5 inch right side of a national tabloid ad, and a 6x10.75 inch right side of a national full page broadsheet where three endings are playing.
A 3x10.5 and 4x13 inch pre-op ad to be used in markets where three endings are playing.
 
A 5x18 inch pre-op ad to be used in markets where three endings are playing.
A 2x8 and 5x13 inch pre-op ad to be used in markets where three endings are playing.
 
A mini announcement ad, a 5x6.5 inch left side of a national tabloid ad, and a 6x10.75 inch left side of a national full page broadsheet where two endings are playing.
A mini announcement ad, a 5x6.5 inch right side of a national tabloid ad, and a 6x10.75 inch right side of a national full page broadsheet where two endings are playing.
 
A 3x10.5 and 4x13 inch pre-op ad to be used in markets where two endings are playing.
A 5x18 inch pre-op ad to be used in markets where two endings are playing.
 
A 2x8 and 5x13 inch pre-op ad to be used in markets where two endings are playing.
A mini announcement ad, a 5x6.5 inch left side of a national tabloid ad, and a 6x10.75 inch left side of a national full page broadsheet where one ending is playing.
 
A mini announcement ad, a 5x6.5 inch right side of a national tabloid ad, and a 6x10.75 inch right side of a national full page broadsheet where one ending is playing.
A 3x10.5 and 4x13 inch pre-op ad to be used in markets where one ending is playing.
 
A 5x18 inch pre-op ad to be used in markets where one ending is playing.
A 2x8 and 5x13 inch pre-op ad to be used in markets where one ending is playing.
 


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